Project: AI-built interactive product selection and reference guides for multiple Blackstone Industries brands.
The Challenge: Technical product lines with hundreds of SKUs are hard for customers to navigate. Users needed to quickly find the right blade, battery, or workstation without calling sales or digging through PDFs. The solution needed to live on the website, work on any device, and stay accurate as product lines evolved.
The Approach: Using AI-assisted development, I directed the build of a suite of interactive web tools across four brands — providing all technical specifications, defining the UX structure and filtering logic, and managing implementation on each site. Every tool was built to match brand standards and integrate seamlessly with existing WordPress sites. The Olson Band Saw and Scroll Saw guides became the second and third most visited pages on olsonsaw.net, behind only the homepage.
Tools Built:
- • Olson Band Saw Blade Selection Guide — filter by product line, material, blade width, tooth type, and saw model across 291 blades
- • Olson Scroll Saw Blade Selection Guide — covers scroll saw, coping, and jewelers blades with material compatibility and shop links
- • Handler Lab Design Guide — interactive reference for lab workstations, cabinetry, and accessories
- • Star Struck Battery Reference Guide — cross-reference chart, key fob finder, battery finder by device, and size comparison
