Beth Bender

Project Limited edition packaging and product launch celebrating Foredom’s 100th anniversary.

The Challenge Create a collectible version of Foredom’s most popular product that felt worthy of a 100-year milestone. It needed to appeal to longtime Foredom loyalists, feel premium and giftable, and stand apart from the standard product line.

The Approach The design looked backward to move forward. Historical Foredom products and logos were used as inspiration, resulting in a vintage-inspired logo designed specifically for the kit. Every detail was considered and coordinated — the limited edition box sourcing, motor and handpiece colors, custom labels, commemorative stickers, and a certificate of authenticity. The result was a cohesive collector’s piece, not just a product in a fancy box.

Deliverables Vintage-inspired logo design, limited edition packaging, box sourcing and vendor coordination, label and color coordination across components, commemorative stickers, certificate of authenticity, influencer unboxing videos, landing pages, email campaigns, social content, and distributor information sheets.