Beth Bender

What Actually Happened

What Actually Happened — Beth Bender
Beth Bender · Art Director & Marketing Strategist

What Actually
Happened.

25+ years of getting involved. Here's the paper trail.

1999 – 2007

The Agency Years

BEN Marketing Group / OgilvyAction · Stamford, CT

Started as a production artist. Learned everything the hard way. Worked my way up through senior designer and art director to production manager — all at the same agency, which either means I was really good or really comfortable. Clients included Holiday Inn Hotels, Coca-Cola, Murray Biscuit Company, InterContinental Hotels Group, and DuPont. Big brands, tight deadlines, zero shortcuts.

Murray Biscuit packaging
Murray Biscuit Co.
Holiday Inn trade show
Holiday Inn Trade Show
DuPont
DuPont
2007 – 2020

Out on My Own

Freelance · Monroe, CT

Traded the agency for a home office. Logo design, catalogs, websites, trade show materials, email campaigns — if it needed designing, I designed it. Built long-term relationships with Torrco, Milestone Science, MBC Interactive, and a donut company in Kansas City that I still think about.

Torrco ad
Torrco
Torrco ad 2
Torrco
Trade show banners
Trade Show Banners
Photo retouching
Photo Retouching
Digital work
Digital
2019 – 2021

The Subway Detour

Contract · Milford, CT

A brief but educational chapter involving a lot of bread scoring diagrams, employee playbooks, and vending machine graphics. Not glamorous. Extremely precise. Would do it again.

Subway vending machine
Subway To Go Vending Machine
Subway playbook
Employee Playbook
Subway info sheet
Info Sheet
2021 – Present

Where It Gets Interesting

Blackstone Industries · Bethel, CT

Joined a small manufacturing company and promptly got involved in everything. Packaging across six brands. Trade show materials. Influencer strategy, web tools built with AI that became the most visited pages on the site. A drag-and-drop lab layout builder. E-commerce across four platforms. A 100th anniversary kit. Also somehow became the marketing department — planning campaigns, growing organic audiences across email, social, and digital without spending a dime on paid media. It's a lot. I like it that way.

Olson packaging
Olson Saw Blade Packaging
Vacuum forming material
Handler Vacuum Forming
Foredom anniversary
Foredom 100th Anniversary
Blackstone trade show
Blackstone Trade Show
Olson catalog
Olson Catalog

Now you know
what happened.

Still curious? The recent work is this way.