Beth Bender
Project: AI-built interactive product selection and reference guides for multiple Blackstone Industries brands. The Challenge: Technical product lines with hundreds of SKUs are hard for customers to navigate. Users needed to quickly find the right blade, battery, or workstation without calling sales or digging through PDFs. The solution needed to live on the website, work…
Project Limited edition packaging and product launch celebrating Foredom’s 100th anniversary. The Challenge Create a collectible version of Foredom’s most popular product that felt worthy of a 100-year milestone. It needed to appeal to longtime Foredom loyalists, feel premium and giftable, and stand apart from the standard product line. The Approach The design looked backward…
Project Limited edition packaging and product launch celebrating Foredom’s 100th anniversary. The Challenge Create a collectible version of Foredom’s most popular product that felt worthy of a 100-year milestone. It needed to appeal to longtime Foredom loyalists, feel premium and giftable, and stand apart from the standard product line. The Approach The design looked backward…
Project Packaging design and full product launch for Handler Manufacturing’s new line of vacuum forming material. The Challenge The packaging needed to be budget-friendly, keep material clean and contamination-free, and stand out from the traditional boxes competitors use. Working in lab environments means packaging gets handled with dirty gloves, stored in tight spaces, and needs to be…