Art Director & Marketing Strategist
Beth
Bender
Monroe, CT · Beth@Bethbenderdesign.com
20+ years spanning agency, freelance, and in-house manufacturing. Goes beyond the brief, contributing to product viability, organic growth strategy, and cross-departmental initiatives alongside hands-on creative execution. A designer who gets involved, not just assigned.
BB
20+
Years of
experience
3
Environments:
Agency · Freelance · In-house
All
Projects managed
concept to launch
In.
A designer who gets
involved, not just assigned
What I Do
01
Packaging & Print
From concept through production-ready files. Packaging, labels, trade show materials, catalogs, sell sheets, and more. In-house product photography and retouching as needed for e-commerce and marketing assets.
02
Digital & Web
Website content, product listings, UX, and checkout workflows via WordPress and WooCommerce. Email campaign design and deployment via Constant Contact and MailChimp.
03
Marketing Strategy
Organic campaign planning, email marketing, influencer partnerships, and content strategy that builds audience without paid media.
04
Product Launches
End-to-end creative and marketing support including market research input, packaging, landing pages, and launch campaigns.
05
AI-Built Tools
Interactive web tools built using AI-assisted development — directing specs, UX, and implementation across multiple brand websites.
